Call me wierd, but I think the nicks and dings on a guitar give it character...like a diary. I have a ding on my headstock from the first gig I ever played, have a crack in the finish when I left it in a cold car in detroit all day before playing with a professional drummer, I was nervous as heck and didn't let it warm up.....stevie ray vaughn's guitar was beat all to heck and looks fantastic.
That being said, I'd be carefull on the finish, seagulls can have a hand-rubbed, low gloss look, but on my Carvin, I use a dunlop product, a carnuba wax, that makes it look good--I imagine it fills in little scratches and stuff.