Very interesting video, EB ... for anyone wanting their music to be seen / heard, he has lots of good ideas. I suppose the questions that need answering before getting to this stage are:
1) Why do I play / make music in the first place .. for myself, or others?
2) Is gaining an audience important to my creating / playing music?
3) Does having an audience some how validate / vindicate what I do?
4) Do I hope to receive some form of reward for making my music public?
I ask these questions from a personal perspective (obviously), because I have no desire to perform, entertain, or create music which I think others might want to hear. Music is a very personal thing for me, and offers an oasis in a nutzo world where I can lose myself entirely in something for a period of time. As selfish and silly as this might sound, someone else wanting to hear me play almost feels like an intrusion into my private space.
Now I'll say further that if someone wants to do both, that's terrific, and my hat's off to them. And for anyone who puts their musical creations up on SoundCloud, YouTube, or the like ... I wish them well and all the success in the world. I would just hope that any artist (music, painting, poetry, woodworking, etc.) does it for themselves first, for the sheer joy of the journey. And I suppose if that joy is there, then it will come through loud and clear if the artist wishes to make their work public. And I love to celebrate and promote great musicians making great music; it's just not something everyone needs to do to fully enjoy their own creations.
These thoughts might be worth two cents, but not much more.