Real talent

Greyson chance

Don't know how many of you have seen this kid recently. He is really awesome. Very talented.

This is a video from a school talent show last year.
http://www.youtube.com/watch?v=VGe2cwsR-IQ

This is his brand new music video being played right now.
http://www.youtube.com/watch?v=_AU1yyy_At4

My question is, how are people like Greyson Chance and Justin Beiber in the same industry? Talent verses image/hype, how does that work? It sorta bugs me really.