In the hands of a GOOD player most any "clunker" can be made to sound good. Never would I take a "custom" made guitar to a "campfire or beach enviroment". My choice would be a guitar a few steps above "entry level" that has been set up to my playing style and needs. It would have a "on-board" tuner, locking strap buttons, laminate construction, medium strings, good tuners and be of a dreadnought size. Fit and finish would be something I could be proud of but not cost an arm and leg. Several guitars by Yamaha, Takamine and others meet these requirements very well. Also, the guitar would have to bought used and at a good price (for me not the seller) Also number 2, if I had a custom made guitar it would only be played in my home and never would it be carried out to a gig. Currently I own and play a DY52 12 string K Yairi that plays better than any Martin, Gibson or Taylor that I have had the chance to play (be they 6 string or 12 string) so, for me, that's the one for me.
Nela