Hey Family
Carrollton, Georgia USA's population in 2016 was 27 k. Additionally, we are home to the University of West Georgia and, even though we are considered "small town USA", we enjoy multi-cultural lifestyles and religions. In short, whatever your needs, for the most part, one needn't go to Atlanta (our capital city) for anything one might need - be it a service or a product.
"For the most part"........
Given the above statistics then, would it surprise you to know that Carrollton has absolutely ZERO music stores? The nearest one is 25 miles to the east of us.
As one might expect, the demise of the THREE we had are caused by the online "catalog" stores who, with very little overhead are able to sell their wares at greatly reduced prices. This includes amazon and eBay as well as Sweetwater and Musicians' Friend, among others.
When one looks at the "lowest common denominator" (price), it would be ludicrous to pay $500.00 for an Ibanez Artcore locally, when it can be had for $325.00 online. (FYI, those are just examples; I have no idea what the actual price of an Artcore is these days).
But it isn't just product which is the problem. It's also service. Are you really going to ship your bass to Sweetwater to have them change its pickups, strings, set action, etc.? Of course not. You'll pack it into its case and drive to the nearest town with a music store to have that done. If that town happens to be 25 miles east, well.... sucks to be me, I guess.
So what's the solution? Read on and see what you think of my idea.
Instead of being just online entities, I suggest merchants such as Sweetwater and Musicians' Friend open brick and mortar stores in towns like mine and even though the prices probably won't be anywhere close to the online ones, I think with the right promotions they could be close. Let these stores be run by local musicians not paid on commission and with decent benefits and all at once you've solved several problems in "one fell swoop":
Unemployment, the environment and time management all benefit from this new "attitude"
"If you build it, they will come".
I'd be interested in reading your views, pro or con, on this.
Thanks
Bill